Used automotive market Motorway has launched a brand new marketing campaign that includes real buyer tales.
This new marketing campaign builds on Motorway’s earlier ‘Sellers Compete’ marketing campaign which drove understanding and consciousness of Motorway’s proposition. It’s now focussing on the aggressive offers on supply when sellers compete on Motorway.
Motorway’s new marketing campaign launches right this moment with two new tv adverts that includes tales taken from Motorway clients themselves.
The primary options Jen’s story: the TV spot opens with Jen working from dwelling who chooses to promote one of many household’s vehicles on Motorway from her telephone.
Within the second spot, Ian is made redundant and decides to promote his automotive on Motorway and is shocked to see the profitable bid is greater than he was anticipating.
Along with the tv, Motorway’s through-the-line marketing campaign consists of radio, social and OOH.
Rachael Halliday, model advertising and marketing director at Motorway, stated: “At Motorway, on a regular basis we join personal sellers with our nationwide community of sellers, giving either side of the market a fantastic value. And for our subsequent marketing campaign, we’re showcasing actual buyer tales to share the constructive experiences our sellers have had after they’ve bought the Motorway approach.
“By giving these success tales a platform we’re assured this marketing campaign will drive higher consciousness, join with an excellent wider viewers and arm us with an excellent stronger stream of premium, used-car inventory for our vendor companions to select from. We’re dedicated to supporting our vendor companions and that is simply one of many methods we’ll be serving to them to drive worthwhile development for his or her companies in 2024.”